Coldplay are doing a "buy one, get one free" scheme for the digital release of their new album 'Viva La Vida Or Death & All His Friends'.
Anyone who purchases an individual song from the album will automatically get another track of their choice for free.
Frontman Chris Martin explains, "Buy one get one free, it comes from working in Kwik Save, I think."
"As I said before nobody buys albums any more, certainly no body buys full albums and we've made an album that you have to have from start to finish."
Martin also goes on to explain the difficulties of trying to match the impact of their last album: "I think we were a bit anthemed out after X+Y. I feel like we've got everything to prove and everyone to prove it to this time."
Thanks for the report to AngryApe.
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