The Fader, the definitive voice of emerging music, today announced the second edition of the quarterly digital-only F2 series.
To be available as a free download on iTunes and at TheFader.com, each F2 supplement will focus on one genre and five of the emerging artists who serve as the genre's modern day emissaries. This second edition focuses on the "New Rock" genre highlighting emerging artists such as Jay Reatard, White Denim, Russian Circles and more. Previously the first in the series was released in March and featured "The New Disco." Melanie Samarasinghe, director of advertising and business development for The Fader made the announcement.
"F2 is taking our approach of highlighting new music and new genres to the next level," says Melanie Samarasinghe, director of advertising and business development for The Fader. "Timberland's continued support has helped us reach new heights with this innovative concept that gives our loyal readers more unique content."
"Timberland is excited to continue our partnership with The Fader for the second edition of F2," remarked Edward Harris, Senior Global Brand Manager of Timberland. "We love the energy that F2 exudes, and we're delighted to help The Fader expose music fans to new artists that they are sure to love."
/ my profile 
